Direct access to quality and freshness


Read more about Directflor and what we stand for. We go all the way to provide you with the best service and the freshest flowers.


Visit our webshop for the freshest selection of cut flowers, plants, greenery and decorative materials


For questions you can contact us through our contact form or you can call one of our phone numbers listed down below.

Have a look at our selection in the webshop

Directflor stands for quality

Directflor stands for quality, flexibility, and above all, service and customer focus.
What distinguishes Directflor from many other parties in the sector is the experience and craftsmanship that have been passed on from father to son. As a result, Directflor has a lot of knowledge and experience to handle your wishes in the right way. Consider, for example, the correct way of purchasing, packaging and shipping your products.


Digitalization is increasing fast in the flower world. Whereas the generation of our parents still looked at that change with arousal and fear, we have fully embraced the digital revolution. Thanks to digitization, the possibilities have become unlimited and we are happy to offer you these options in a user-friendly way via our platform. With our digital team we ensure that we are at the forefront every day of all developments that are going on. Therefore we are fully connected with all possible digital systems to make sure you can choose from the widest and deepest stock there is available. Please contact us for further details. We offer the right solution for both the traditional and the most digital customer.

More than just cut flowers

We can provide you with cut flowers, plants, greenery, decorative materials and accessories. The entire range can be obtained in both large and small quantities. Ordering is possible via our very user-friendly webshop. But if you prefer personal contact, that is ofcourse also possible. You will get in direct contact with one of our buyers who will advise and guide you to achieve the best result. We also offer you the option to buy directly from the auction clocks by using the well known KOA system. You buy and we take care of the complete handling.

Working on a sustainable relationship

We operate in the heart of the Dutch flower market and are therefore aware of all the novelties and pricing. Our team of experienced buyers buy your products fresh on a daily basis through all available auctions, but can also buys directly for you from any desired grower. Working this way guarantees optimum freshness. These are the most important ingredients for us to build a long and reliable relationship with you.

Contact us

Flower Auction Aalsmeer
Legmeerdijk 313
Location 005-99
1431 GB Aalsmeer

The Netherlands

Hendrik - buyer / seller (director) 
+31 612278995
Robert - buyer / seller 
+31 612279057
Jurgen - finances
+31 629534606
Maaike - administration (Monday, Wednesday and Friday)

Monday till Friday

05:00 AM till 03:00 PM

Except on public holidays

First and last name*



Telephone number*


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